Local Farms Creating Unique Shopping Experiences

I'm a marketing professional, specializing in in-store promotions and campaigns. It's my job to be a student of the retail industry and understand what makes shoppers tick. One emerging trend in retail is the shoppers' demand for experiences in the store. As online shopping grows in popularity and delivers convenience to shoppers in a busy... Continue Reading →

July Locavore Challenge: Three Days In

We're three days into our Locavore Challenge -- and the caffeine withdrawal is strong. I saw a coffee plant for sale at the Cobblestone Farmer's Market the other day and I probably would have bought it (even though I know nothing about growing coffee) if the sign didn't say that the plants require several years... Continue Reading →

Sunday Afternoon at the Farm

I'm currently reading the book Animal, Vegetable, Miracle by Barbara Kingsolver. It's the story of how her family committed to one year of eating only food grown or raised at their own home or in their local community. A statistic from one of the first chapters stunned me: "If every U.S. citizen ate just one... Continue Reading →

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